Found this:
Jerry Seinfeld seems to be defecting from the Breitling camp. The comedian turned watch spotters’ heads at the New York premier of the Sex and the City movie by sporting a classic Breguet Marine wristwatch, rather than only of his usual Breitling timepieces. Breitling has previously enjoyed a faithful and exclusive relationship with the comedian and avid watch collector. It seems that the funny man is expanding his horologic horizon and exploring other options in fine Swiss watches, albeit in alphabetical order.