I am sure that aficionados of the brand all have their own reasons for owning IWC. What are the reasons you decided to buy this brand? Is it because you wanted a less "popularly known" brand, or did you buy based on the design, or maybe based on a specific feature or for a technical reason? I am just curious. To me, I am interested because they seem like a durable brand and one which is well crafted and less well known than some. So I guess I am attracted to it for a mix of reasons. What about you?