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You can make money in the watch business - otherwise there wouldn't be a business. John hit it on the head, buy low, sell high. Use your head, not your heart - but what's the fun in that? If you're talking about collecting, you're talking about passion. If you want to do business, play the stock market - or open a watch store.

But if you want to "invest" in watches, avoid brand new pieces - unless you can buy them well below wholesale.. John and I agree: even then your money is better spent on used pieces from established brands with a history of rising prices. Basically, that means Rolex and Patek.

And what fun is that?
 
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