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Hamilton Morley
catalogued 1936-1937
10K yellow gold filled case
17-jewel 987 movement
11,610 manufactured
$37.50 new with two-tone black enamel numeral dial
$40.00 with textured applied gold numeral dial
27mm wide excluding the crown
35mm over the lugs
16mm strap width








 

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With hundreds of models there is bound to be a fair amount of similarity. My question regarding the variations in models is as follows. Did Hamilton order a set number of cases all at once and then discontinue a model once the supply of cases was exhausted?
 

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I Just Love those Enamel Dials . . .

Hi Tom:

I know the "applied gold numeral" dials were more expensive but I just love the "enamel dials." They look amazing and have a "vintage" look about them that the "applied gold numeral" dial doesn't. I also love the stark black enamel against the white dial - they look great!

Regarding the "ordering" of cases, Hamilton did not order one set amount. There was an initial order and depending on popularity, Hamilton would order more from the case manufacturer based on demand. This is how it was done:

Hamilton typically sent out "dummy" models to their dealers. These "dummy" models were sample cases with dial and hands but no movements. In fact, 14K gold samples sometimes were not made of 14K gold, but gold-filled or simple base metal. In later years, Hamilton dealers would pay for the case and if they liked it, and ordered numerous cases, Hamilton would then send a movement to put into the sample case but these cases were made just as the "to be sold" examples were made. If a jeweler did not like the model, or could not sell it, the jeweler was given a credit or could send the case back.

Regards,

Will
 
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