I hope I’m in the right place with this post. I wandered into the Victorinox Swiss Army store in the Westchester mall, White Plains, NY. Nice store, but the wall with all their watches displayed was particularly very cool. Also in this upscale mall are Omega and Tourneau. These two stores I always go in and browse the show cases. Back at Victorinox my eye caught the Men's 241356 Dive Master 500 Automatic. I tried not to bat an eye when he told me it listed for $1,295.00. I did some research and actually found it at Amazon for $753.00. I can’t help wondering why someone would go into Swiss Army and pay another $542 bucks. Just wondering about that and if anyone has one and did a review?