Until now I had never heard of them, and I doubt I'm alone. I checked out their sit, and they look like yet another nicely styled Chinese made fashion watch. IMO, they are over priced unless there is a 50-70% discount available - not unlikely with these off brands. For the prices asked, I'd expect sapphire crystals, some mention of manufacture source, and a brand some watch knowledgeable people would have heard of. They look nice, but I think you would get just as good from Skagen, Kennith Cole, Fossil, and the like, at much less cost. For the $300-900 range they play in, Tissot, Hamilton, or Movado would be much better.
Yeah, that's about as polite as I'm willing to go. It's a far-eastern jewelry company and some of that jewelry just happens to have the capability of telling the time. If I were you I'd do myself a favor and forget they exist.