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"These ostentatious watches from SUG symbolize the eternal persistence that humanity has to test the limits of our imagination."

http://www.sugwatches.com/

I think the above quote from the history page on their website pretty much sums up what this company is all about. In fact, the history page says virtually nothing substantive, which is not a very good sign, in my judgement.

I've got nothing against inexpensive watches, as anyone can tell, but when the website says that all their watches retail for more than a thousand dollars and they can easily be had for less than one hundred fifty, something is really wrong.
 

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I thought S.U.G stands for Sächsische Uhrentechnologie GmbH Glashütte (SUG) the company that makes the cases for Sinn watches.

From their history page:

"In 1883, a Winterhur watchmaker by the name of Gottlieb Hauser brainstromed the idea for the Swiss Watchmakers Corporation (Schweizerische-Uheremacher-Genossenschaft) as a distributor for standardized Swiss watch components."

http://www.sugwatches.com/
 
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