In perusing the Hayek School of Watchmaking site, I came across this message from the founder:
". . . I love watches. They fascinate me. And I admire watchmakers. The uniqueness of their profession opens unknown horizons which embrace the planets and stars and dance with the infinite universe. In particular, the watchmaker deals with Time. . . the Time that I love because, as an entrepreneur in the watchmaking industry, it allow me to create new products, to give them a soul. And the time that I hate because I cannot master it or stop it.. . . "
Some heady notions here by Dr. Hayek.