It matters big time to me. Watches fit comfortably on me when sized to 9 1/2 to 10 inches, so most of the 40+mm watches with metal bands from Invicta fit fine on me right out of the box. BUT the leather watch bands are way too short - and the only place I found to buy leather watch bands that will fit my wrist properly cant get their straps through US customs because US customs keeps refusing the shipments saying the materials are exotic animals OR import is restricted. If one thing Invicta could do is make leather watch bands that fit us larger wrist people. Not everyone has a small wrist!
I work with a guy that used to play professional football, he weighs in at 330 lbs and stands 6” 6” and I bought a watch for him. It was the Ocean Ghost 7010 and it fit him right out of the box that is one big wrist! His hands are way bigger than mine and my watch won’t even go up to his knuckles. His nickname at work is Moose, but no one calls him that to his face...lol He is actually a pussycat.