Scott. I think obviously they need more autos, the build quality on my Oceanaire at least is very good, so I would not change that. I think their biggest downfall is in the Dragon, and Wolf series, they use alot of crazy color combinations that alot of people don't like. I can't see the brand sustaining for much longer, even under Fossil's control. The Oceanaire was really hot for awhile on some other forums a couple of years ago. Now it's very hard to find one. I guess they just quit making them. The watch company has an awesome history, and some of their pre-bankruptcy designs are spectacular......."Foggys mystery dial". I just think right now, they are fading away.