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Once again Rolex has made a significant financial pledge to new Fisher House facilities. Rolex will be supporting the opening of a new Fisher House in both Dallas and Los Angeles in 2008.

The Fisher House Foundation is dedicated to serving the families of our service men and women who have been injured or wounded on duty and require hospital care. A Fisher House provides military and veteran families with a “home away from home” while visiting a family member in a nearby VA Hospital. Since its inception in 1991, over forty Fisher Houses have been opened and by the end of 2010 as many as 59 Fisher Houses may be opened.

Contributions from Rolex have aided the opening of Fisher Houses in Ft. Campbell, KY and San Antonio, TX in recent years. “We are extremely proud of our long association with the Fisher House Foundation. We admire their dedication to our greatest national treasure…our military service men and women and their loved ones,” added Allen Brill, President and CEO of Rolex Watch USA.

Source: Rolex Watch USA
oops Families
 

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Reading something like this makes me proud to be a Rolex owner. :thumbup:

...and for me...proud to be an American as well.

Thanks for posting John. That's a real 'feel good' kinda post!
 

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Rolex is so much more classy than just about any other company. I have a hard time thinking of any other commercial organization that even comes close to Rolex's charity, support and everyday good will to all people.

Some of these soldiers might buy a Rolex someday, and the few people that read these stories might be persuaded to look at Rolex, but from a cost/benefit situation it is probably a loss. Thus, I think Rolex does this type of work because they really want to.
 
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