The $1249 "retail price" is actually "retail value," which is an entirely different animal. The idea is that the Invicta is equal to watches that sell for $1249.
But the real retail price is $350, which is pretty much what you can buy them at everywhere all day long.
This is just a sales gimmick - and one that's used by many companies in many industries.
i know a lot of other companies use that, but a 70% off is to much imo