This is my view.
Obviously, this procedure is not for everyone.
It is a service provided for those who for one reason or another want that look.
Certainly, it sets that Rolex from the crowd.
Many of those who have responded in the negative have responded with regard to he their personal watches.
I understand that probably most Rolex owners wouldn't want to alter their own Rolex, because they have invested in their watches and expect to do nothing to diminish the value of the watch on the collector market.
Not everyone who buys a Rolex, worships Rolex.
They want a prestige watch and in the opinion of some a watch's prestige is enhanced when it is customized.
For that kind of buyer, would an Invicta or a Chase-Durer really do the trick?
I doubt it.
While I understand the response of those here, I think the watch looks excellent and the fact that it's a Rolex just adds to the mystique.
I doubt if I would do that to my Rolex, if I had one, but maybe if I had two, I might consider it.