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It has been established in other threads that Pulsar was a Division of Hamilton. It has also been established that Pulsar came out with the first digital watch in 1972, a 14k gold watch for $2,100!. Foghorn also has established the fact that Pulsar is now part of Seiko......How did this happen?
Texas Instruments brought the digital watch to us through an "assembly line" process ala Henry Ford. This enabled them to come to the market in 1975 with a $20 watch. In 1976 they cut that in half (the plastic case)! This level of competition saw Pulsar lose $6 million and find itself sold to competitors twice in the space of a year, eventually becoming a subsidiary of Seiko and reverting to making analogue quartz watches.
Texas Instruments brought the digital watch to us through an "assembly line" process ala Henry Ford. This enabled them to come to the market in 1975 with a $20 watch. In 1976 they cut that in half (the plastic case)! This level of competition saw Pulsar lose $6 million and find itself sold to competitors twice in the space of a year, eventually becoming a subsidiary of Seiko and reverting to making analogue quartz watches.