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Seeking opinions is fine, but I would be remiss if I did not gently remind you that, since you are presenting yourself as a watch company, you may not actively or directly seek customers without first becoming an Official Forum Sponsor. For that, you may directly get in contact with VerticalScope, Inc.
 

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Yes...in my opinion,
(1) there's no call for the lower portion of the minute hand to extend past the center point of the dial.
(2) the lower half of the sweep second hand is un-necessary and could be confused by some (in low-light conditions) with the top half of the hand.
(3) speaking of poor light, you might give some thought to designing a dial with a higher contrasting visibility. I have retinopathy in one eye, and I DEFINITELY appreciate the way the snow-white hands show up on the black dials of my watches.
(4) the skeletonized watch strap lugs is an interesting idea, but I'm not sure how practical that would be. By the end of a long hot summer, how much accumulated gunk and sweaty dead skin cells would build up inside those empty spaces?

Outside of those 3 points, I rather like this design, and am looking forward to further developments!
Are there any ideas about a chronograph design bouncing around in your head?
P.S. Stay away from "open heart" dials (the little opening that gives you a peek at the movement). In general, they just make the watch look cheap.
 
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