I vote Omega followed by Invicta. I don't own an Omega as yet but from all the passion about the brand shown by forum members I hope to find a good deal on one at some point in 2008. Invicta has satisfied my cravings and are so much nicer than what you find in the local dept. stores for simular money. I especially like the deals that can be had on the Invictas with the myiota movements if you wait until they are at their final discount prices. When you can buy an Invicta watch with an auto myiota movement for less than 100 bucks brand new, well to me thats a great deal.