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Hello, i founf a diamond lady hamilton watch from the 50,s i think and i look it up but i only find hamilton watches. mine actualluly says lady hamilton.
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It was a marketing strategy.
The Lady Hamilton line of watches started in 1938. The name was used for their ladies watches with diamonds set into the cases and distinguished them from their watches without diamonds, and lasted until at least the end of the 1960s.
While most dials just said "HAMILTON", some later ones did indeed say "LADY HAMILTON".
 
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