What about the non-WIS, the people who watch the TV show and don't know much of watches, brands and movements?, and while watching that show perhaps hear the "swiss made words" and feel like buying some of those "swiss wathever" watches that Lalo and his partners are selling?
Shouldn't they deserve the right to be informed? Why not saying something like this for once and for all?: "This watch was assembled in Panamá, the bracelet comes from Taiwan, the movement is made in Switzerland, etc." I think that would be fair to the customer.
