I consider a watch with a street price under $500 USD inexpensive and I'm not alone in this. Doesn't mean low quality, just inexpensively priced. A "Rich Man's Watch" is generally thought of as one with a $1000 USD or higher street price new, but that threshold has been around for many years. A Swiss made workhorse chronograph with ETA 7750 or Sellita SW500 movement inside can easily command a $1500 street price (price a basic Fortis or Hamilton mechanical chronograph online). You can find them at clearance prices under $1000 but it's quite difficult and requires considerable luck (typically "new old stock" being cleared out under cost, aka NOS). Check out the prices on Omega's basic dress watches such as a stainless steel Aqua Terra or DeVille (with no precious metals). Omega is considered a "prestige" brand, but not a "luxury" brand which would be much more expensive (e.g. Blancpain or Brequet). Similarly, look at Longines street prices. Even a Bulova Accu-Swiss pushes toward the $1000 mark (formerly their Accutron line, but not the new Accutron II line).You're no doubt correct. Don't know for sure if the Android Horizon model qualifies as an inexpensive watch though.