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For me it was on a cruise. The "Shopping Director" (the guy tht gives the daily talks on which shops to shop & discounts & specials) was a real WIS. Of course he & I got along great the whole cruise, talking watches after each of the daily shows and even in a few of the port stores (much to my wifes dismay :biggrin
. He was a fan of IWC (amungst other brands of course) and told me about them. After I saw a few I was hooked!