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Hamilton a "Cult" Brand !
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Cult is one of the most misused terms in the English language and while from a sociological perspective, it is completely value free, in common parlance it carries a very negative connotation.
Sociologically, cult means roughly a small group who follows a charismatic leader. It is the first step in the evolution of a church.
We know that movies often have a "cult following" and usually the object of such devotion is some fringe film that has not enjoyed wide acceptance, but is nonetheless appreciated by a statistically small following: a cult.
From Merriam-Webster:
Can the following enjoyed by Hamilton really be called a fad.
There is certainly nothing about the Hamilton name that suggests some fly by night operation.
The name has a long history.
The name is owned by a company that respects timepieces and doesn't really have a reputation for producing watches that are meant to fulfill a passing fancy.
One might argue that Swatch watches represent some kind of fad, but really, the watches sold under the Swatch name are trendy and do have a following of collectors who like the well made watches housed in colorful cases that are frequently superseded by new and more novel watches.
If any watch in the Swatch Group stable can be considered to have a cult following it would be the Swatch watch, but it is a fact, based upon my research that there really isn't anything faddish about the following. People are attracted to Swatch for good sound reasons, not the least of which is the quality of the timepieces.
Hamilton, it seems, does put an awful lot of its marketing resources into Hollywood product placement and limited aeronautical sponsorship, which might appeal to a smaller clique of followers whose interests lay in aeronautics, tool watches, and vintage-styled dress watches.
But these are not the kinds of watches that are normally associated with fads and with the prices being as high as they are for the more advanced models, many of the Hamilton watches are not exactly the stuff of impulse buying, at least for most folks.
So, while in the careless usage of the term cult, some people might be inclined to call the Hamilton clientèle a cult following, there is not very much about this population that would suggest that cult is the proper term to use.
Is the Hamilton following small? Yeah, in comparison to some other more common names, but is it smaller than, say, IWC's?
Is the following devoted? Probably. Quality develops a solid clientèle. Are IWC owners devoted. It sure seems like it to me.
Statistics have shown that a large percentage of Honda owners who buy a second Honda don't even bother to look at the competitors. They have been so satisfied with the first product that they trust that the next one will fulfill their need equally well.
Does that make Honda a cult car?
To some maybe, but to me it just means that Honda owners know from experience that they are going to get their money's worth and logic and statistics are on their side.
I would hope that Hamilton falls into that category.
Sociologically, cult means roughly a small group who follows a charismatic leader. It is the first step in the evolution of a church.
We know that movies often have a "cult following" and usually the object of such devotion is some fringe film that has not enjoyed wide acceptance, but is nonetheless appreciated by a statistically small following: a cult.
From Merriam-Webster:
In the definition above, the term is associated with a fad.
Can the following enjoyed by Hamilton really be called a fad.
There is certainly nothing about the Hamilton name that suggests some fly by night operation.
The name has a long history.
The name is owned by a company that respects timepieces and doesn't really have a reputation for producing watches that are meant to fulfill a passing fancy.
One might argue that Swatch watches represent some kind of fad, but really, the watches sold under the Swatch name are trendy and do have a following of collectors who like the well made watches housed in colorful cases that are frequently superseded by new and more novel watches.
If any watch in the Swatch Group stable can be considered to have a cult following it would be the Swatch watch, but it is a fact, based upon my research that there really isn't anything faddish about the following. People are attracted to Swatch for good sound reasons, not the least of which is the quality of the timepieces.
Hamilton, it seems, does put an awful lot of its marketing resources into Hollywood product placement and limited aeronautical sponsorship, which might appeal to a smaller clique of followers whose interests lay in aeronautics, tool watches, and vintage-styled dress watches.
But these are not the kinds of watches that are normally associated with fads and with the prices being as high as they are for the more advanced models, many of the Hamilton watches are not exactly the stuff of impulse buying, at least for most folks.
So, while in the careless usage of the term cult, some people might be inclined to call the Hamilton clientèle a cult following, there is not very much about this population that would suggest that cult is the proper term to use.
Is the Hamilton following small? Yeah, in comparison to some other more common names, but is it smaller than, say, IWC's?
Is the following devoted? Probably. Quality develops a solid clientèle. Are IWC owners devoted. It sure seems like it to me.
Statistics have shown that a large percentage of Honda owners who buy a second Honda don't even bother to look at the competitors. They have been so satisfied with the first product that they trust that the next one will fulfill their need equally well.
Does that make Honda a cult car?
To some maybe, but to me it just means that Honda owners know from experience that they are going to get their money's worth and logic and statistics are on their side.
I would hope that Hamilton falls into that category.
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Not that it's an earth-shattering topic, but I don't think this describes a cult movie.
"Rocky Horror Picture Show" and "Plan 9 from Outer Space" are my ideas of cult movies.
As for Foghorn, you might begin your search for services here.
http://www.rickross.com/
Or maybe these folks would be better.
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Well, if you have trouble with booking there, you might try this one.
I visited one of their "deprogramming facilities" back in the seventies when I worked for a food processing business. I can only describe it as extremely effective and efficient deprogramming.
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My imagination runs away with me at times, but it's a lot of fun.
Even I don't know where some of the diatribes come from.
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Hey.............
You are very OK in my book man:thumbup1:just keep taking your medication:wink:
Rolex and Omega would be the complete opposite of a "Cult" brand. They are
two of the most popular and reconized brands in the world.
Invicta owners are completly a cult. They even have nickname. Cheese heads.lol
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LMAO :lol:
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