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Chronoswiss watch brand
Chronoswiss was started by Gerd-R. Lang in the early 1980s, a very odd time to start a watch company. The established European companies were undergoing a traumatic downsizing due to the advent of the inexpensive quartz watch. But Lang realized, possibly before anyone else, that this upheaval meant not the end of the mechanical watch, but only the end of mechanical watches for the masses.
A desire to own new, innovative, high-quality mechanical watches would remain, and even grow stronger, and no quartz watch would ever meet this need. So, he went ahead, positioning Chronoswiss as the watch for people who are serious and knowledgeable about watches.
Today Chronoswiss has a rather complete line of classically-styled watches. There are chronographs, chronometers, a sports watch, and even a reversing rectangular watch resembling the Jaeger-Le Coultre Reverso. On the back of Chronoswiss's Cabrio is the display back.
Chronoswiss was started by Gerd-R. Lang in the early 1980s, a very odd time to start a watch company. The established European companies were undergoing a traumatic downsizing due to the advent of the inexpensive quartz watch. But Lang realized, possibly before anyone else, that this upheaval meant not the end of the mechanical watch, but only the end of mechanical watches for the masses.
A desire to own new, innovative, high-quality mechanical watches would remain, and even grow stronger, and no quartz watch would ever meet this need. So, he went ahead, positioning Chronoswiss as the watch for people who are serious and knowledgeable about watches.
Today Chronoswiss has a rather complete line of classically-styled watches. There are chronographs, chronometers, a sports watch, and even a reversing rectangular watch resembling the Jaeger-Le Coultre Reverso. On the back of Chronoswiss's Cabrio is the display back.