I understand all EXCEPT Movado.
I agree from a WIS standpoint, but it's amazing how many plain ol' folks think Movado is a high-end watch. I've got several friends (men & women) who think their museum line is a luxury brand. It's priced in the luxury, but I bet most of us would classify it there. And trying to convince them otherwise is like beating your head into a wall.... Not to say they're not nice. They are a nice, good quality watch but I do believe they're greatly overpriced for what you get most of the time (deals can be found though).... Just my opinion..I understand all EXCEPT Movado.