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The venerable CitizenWatch Co. from Japan acquired yesterday the Switzerland based Prothor Holding from La Chaux-de-Fonds.

Prothor Holding controls the Swiss mechanical movements specialist manufacturer La Joux-Perret from La Chaux-de-Fonds and the watch brand Arnold & Son.

La Joux Perret manufactures some 50,000 highly sophisticated and decorated movements every year. Amongst their customers you find Hublot and other brands from the LVMH Group’s stable of watch brands.

The beauty of the thing is that Citizen Watch Co. controls the well-known mechanical watch manufacturer Miyota. The expertise of the latter in making spirals and escapements is certainly helping La Joux-Perret of getting somewhat out of the stranglehold they are under from Nivarox-FAR.

The parties have decided to not disclose the sales price and it is expected that further down the road other Swiss Made brands owned by Citizen Watch Co. like Bulova will certainly stand to benefit from the technical expertise of La Joux-Perret. La Joux-Perret on its part is to benefit from the large experience Citizen Watch Co. has in industrializing the production of mechanical movements.


With kindest regards from today's sunny Jura Mountains

James
 

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I think this is probably A Good Thing.

However it is rather unfortunate in my view that, due to industry pressure towards vertical integration, many of the movement makers, case makers, dial makers, bracelet makers, etc, are being bought up by the big brands in order to acquire 'inhouse' manufacturing capability. Although Citizen are probably acquiring La Joux Perret for slightly different reasons...
 

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Very interesting. I can't wait to see what happens
A brilliant move by Citizen. In a few years, when Hayek is able to convince the Swiss government to completely allow him to cut off sales of ETA movements to non-Swatch Group brands; Citizen will be in a position to step in and take advantage of Hayek's bone-headedness. More profits for Citizen as those much smaller non-Swatch Group brands will simply quietly drop the words "Swiss-Made" from the bottom of their dials.
 

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... More profits for Citizen as those much smaller non-Swatch Group brands will simply quietly drop the words "Swiss-Made" from the bottom of their dials.
Why? They can still go to Sellita and Ronda for their movements. ETA is certainly the biggest kid on the block, but it's not the only one.
 

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CometHunter said:
Why? They can still go to Sellita and Ronda for their movements. ETA is certainly the biggest kid on the block, but it's not the only one.
Sellita is really stepping up their game. And Ronda for the quartz. + isn't the point of citizen digging themselves into the Swiss industry is to acquire the "Swiss made" label?
 

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Why? They can still go to Sellita and Ronda for their movements. ETA is certainly the biggest kid on the block, but it's not the only one.
I just don't see Sellita being able to pull it off. Not from a quality point of view, but from a point of view with regards to sheer volume. I don't think Sellita is big enough to handle the massive demand that is coming over the horizon from all of the micro brands out there that simply can't afford the R&D to come up with their own, individual, quality, in-house movement.
 

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Sellita is really stepping up their game. And Ronda for the quartz. + isn't the point of citizen digging themselves into the Swiss industry is to acquire the "Swiss made" label?
An excellent point I had not considered. With the current flimsy requirements in place to be able to legally claim a watch is "Swiss-Made," the micro brands could still turn to Citizen without having to drop the words "Swiss-Made" from the dials of their watches.
 
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