Yup, probably will be a shell of the former Benrus company. But, wouldn't it be great to see a modern interpretation of some of these beauties:Most of us have seen it all before...
1. A watch company goes out of business
2. Somebody comes along, buys the rights to the name
3. A new watch company then appears, using the glory of the original as part of their own description
More accurate is probably "The Re-marketing of a Legendary Name". Don't get me wrong...I echo your desires that their hearts are in the right place. It's nice to see the name again. But as any collector of vintage pieces will tell you, it's just not the same thing.