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Ashford.com Presents an Overview of Chopard
By: John B. Holbrook, II
5/29/2012​

In 2010, Chopard celebrated their 150th anniversary of Louis-Ulysse Chopard founding a watchmaking workshop in Sonvillier Switzerland. Those first watches he produced were few in number and of exceptional quality – each inscribed with his initials – L.U.C. The company Louis-Ulysse Chopard founded remained in the Chopard family until the early 1960’s when the brand was sold to Karl Scheufele – a German who had been producing find wrist watches using Swiss movements under the Pforzheim brand. Scheufele desired an established Swiss brand name under which to do business to better compete with other Swiss brands. By the 1980’s, the brand had been transformed into an international success story and expanded their production facilities, allowing Chopard to take advantage of the emerging mechanical watch renaissance of the late 80’s/early 90’s. A special facility was constructed to develop and produce wrist watch movements in Fleuier Switzerland. In 1996 Chopard debuted the L.U.C. Caliber 1.96 – a self-winding mechanical movement with a microrotor, twin spring barrels, and a 65 hour power reserve. This successful movement was followed up by the L.U.C. Caliber 3.97 In 2001– a tonneau-shaped self-winding movement based on the Caliber 1.96. Just two years later in 2003 Chopard unveiled a crowning achievement in their mechanical movement manufacturing capabilities – a manually wound tourbillon L.U.C. Caliber 1.02. In recent years, Chopard has added a mechanical chronograph movement to their stable of in-house movements (L.U.C. Caliber 10 CF in 2006) and has being doing some fascinating development work in the area of super-fast oscillation lever escapements. All of this mechanical watchmaking innovation and technical achievement powers three primary watch lines currently offered by Chopard – the Mille Miglia, L.U.C, and their Chopard Ladies line.

Mille Miglia

Named after the famed Italian classic car race, the Chopard Mille Miglia is a line of racing inspired mechanical timepieces.



Chopard is synonymous with luxury, but the Mille Miglia line (recently expanded and renamed by Chopard as the "Classic Racing Line") has historically been comprised of pieces which are affordable for a wide segment. They combine sporty, fashion forward aesthetics with robust performance and horological excellence - a formula which has proven to be attractive to the online watch enthusiast community.



Model's with traditional three-hand display, GMT complications, and chronograph functionality are all offered in Chopard's Mille Miglia line. To see Ashford.com's inventory of Chopard Mille Miglia watches, click here.

L.U.C.

Chopard's line which bares the initials of it's founder is reserved for their most luxurious, sophisticated, and awe-inspiring watches. From simple yet exquisite dress watches such as the Chopard L.U.C. XPS, to ultra-complicated examples like the Chopard Triple Certification Tourbillon (the first watch to receive the three most prestigious certifications in Swiss watchmaking - COSC certificate, Poinçon de Genève quality hallmark, and the Fleurier Quality Foundation label), the L.U.C line is truly the best of the best. If dive watches is more your style, the Chopard L.U.C. line has an answer there as well with the classically styled Chopard L.U.C. Pro One:





To see Ashford.com's entire selection from the Chopard L.U.C line (including the L.U.C. Pro One) click here.

Chopard Ladies

Face it gents - we buy a lot of watches for ourselves. But what about the ladies in our lives? If you've ever wanted to share your passion for luxury timepieces with that special someone in your life, the Chopard Ladies has several exquisite offerings from which to choose, like the beautiful Chopard Happy Diamonds:



In my experience, you simply can't go wrong with mother-of-pearl, and diamonds. But if a mechanically powered option is what you're seeking, Chopard has several offerings which fit this bill as well, including the Ladies Mille Miglia:



To see Ashford.com's entire selection from the Chopard Ladies line, click here.

Chopard isn't a brand which you hear about nearly enough in the online community - I've had the opportunity to review several examples of Chopard products over the years, and never failed to be impressed. If you ever had an interest in adding a Chopard to your collection, now is the time to do it! For a limited time, WATCH TALK FORUMS sponsor Ashford.com is offering an EXCELLENT discount code for members of our community an additional 10% discount on all of their already low-priced Chopard watches (excluding sale items) in their inventory. Simply use the code WATCHTALK10 at checkout to receive the discount. Discount code expires July 1, 2012 so act now!


**Copyright 2012 LUXURYTYME, INC. Photos provided by Ashford.com. No part of this article can be reproduced outside of WATCH TALK FORUMS
 

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I love the Mille Miglia :thumbup1:. One of the first (or THE first?) with the tyre-tread strap. Love it or hate it, it's found it's way onto several other brands' straps as well.
Thanks for another informative review John, I honestly didn't know Chopard had so many different styles in their lineup...
 

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I love the Mille Miglia :thumbup1:. One of the first (or THE first?) with the tyre-tread strap. Love it or hate it, it's found it's way onto several other brands' straps as well.
Thanks for another informative review John, I honestly didn't know Chopard had so many different styles in their lineup...
You're most welcome - glad you found it helpful.
 
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