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Out of curiosity, does anyone here know what Rolex requires of a retailer to become an AD? I used to live in Reno, and there were pawn shops that were Rolex AD's but they never had a tremendous amount of inventory.

Can someone shed light on this?
 

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I'm not sure many around here have retail watch experience. There are some forum denizens that are also sponsors with internet and B&M stores. Possibly they have an idea.

I will tell you that it isn't easy. There almost certainly is a considerable investment in inventory (watches) and training. There might also me certain minimums (like committing to purchasing 100K of watches as the minimum order). Once you're achieved that, I know Rolex has a geographic focus as well. You'll be hard pressed to get AD status in a city since Rolex has almost certainly given the concession to someone else already. However if you are in a growing suburb it might be possible. One last thing, you will need a retail store as Rolex doesn't allow online sales yet.
 
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