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This happened to pop into my head as I was trying to fall asleep last night. Since most people don't seem to understand the appeal of automatic watches have you ever tried using an analogy to describe why you like them? If so, what analogy did you use and did it help them to better understand? Obviously it would have to be something that appeals to the person's senses because the example I'm about to give wouldn't help my mom understand at all, but to anyone into high performance cars it would.
Here's mine
An automatic vs manual transmission is an obvious example but I will go a different direction since many car enthusiasts have reasons to own automatics.
Let's say Ferrari came out with an electric motor option on one of its models. The car performed equally well if not slightly better, got 400 miles between recharges, required very little maintenance, and was cheaper. While there are a lot of appealing qualities here it has lost a lot if not most of what makes are Ferrari a Ferrari. Take a look at the engine. The gas version is a work of art. I don't know what the electric engine would look like but I have yet to see one that excites me. Climb into the electric version and turn the key and your greeted with silence instead of a nice raspy exhaust note. Now accelerate and all you get is the hum of the electric motor instead of the fabulous high pitch scream that you would have gotten with the gas version.
While this may be a bit of a stretch it shows that the character of a product is more than skin deep. It shows that the enthusiast often appreciates that character even though it isn't necessarily the most logical (on paper) or cost effective way. Many people might say the gas Ferrari is too loud and requires too much maintenance so why would someone pay more for it but to me it's a no brainer. Obviously most people appreciate the outer beauty of a Ferrari but how many know what makes it tick.
So what analogies have you used to help people understand our love of automatic watches?
Here's mine
An automatic vs manual transmission is an obvious example but I will go a different direction since many car enthusiasts have reasons to own automatics.
Let's say Ferrari came out with an electric motor option on one of its models. The car performed equally well if not slightly better, got 400 miles between recharges, required very little maintenance, and was cheaper. While there are a lot of appealing qualities here it has lost a lot if not most of what makes are Ferrari a Ferrari. Take a look at the engine. The gas version is a work of art. I don't know what the electric engine would look like but I have yet to see one that excites me. Climb into the electric version and turn the key and your greeted with silence instead of a nice raspy exhaust note. Now accelerate and all you get is the hum of the electric motor instead of the fabulous high pitch scream that you would have gotten with the gas version.
While this may be a bit of a stretch it shows that the character of a product is more than skin deep. It shows that the enthusiast often appreciates that character even though it isn't necessarily the most logical (on paper) or cost effective way. Many people might say the gas Ferrari is too loud and requires too much maintenance so why would someone pay more for it but to me it's a no brainer. Obviously most people appreciate the outer beauty of a Ferrari but how many know what makes it tick.
So what analogies have you used to help people understand our love of automatic watches?
