I dont mind Alpina watches and i actually have a vintage one. Alpina has been around for a very long time (about 125 - 130 yrs). They were initially associated with Glashutte and then became part of the 'Union Horologe' that eventually involved Rolex, Gruen, Alpina, Aegler and a few others. Eventually though, the quartz watch revolution put an end to the original Alpina and they kind of disappeared for about 30 yrs before being revised & refinanced in 2002. Alpina's focus since then has been on slightly higher priced & better quality sport watches using their own decent in-house movements. I think they're still struggling a bit for brand recognition in a busy section of the market-place but they'll stick around for a while yet.
This particular watch you are referring to doesn't really do it for me. It's okay but at 44 mm diameter its too large for my wrist and to my eye its overall look is a bit much.