I never liked Tag and always put them in the same class as Movado. IMHO an overglorified battery or rotor watch with a resale value worse than a used car. (note: never buy a watch for resale value.) With that said, there are some who are fans of Tags or Movados and speak very highly of them, so to each his own. I was never a fan of Ball UNTIL they began making their own movements. I was critical of Ball as they used cheap (and IMHO) inferior ETA movements. My opinion began to shift when the began using in house movements. Now I have heard (someone who is a Ball expert can correct me if I am wrong and encourage them to do so for accuracy) that Ball uses modified ETA movements with their Ball name on them, while others state that is completely in house. Nonetheless, some things to consider......
- Tags and Movados are seen in just about every mall store there is. Call me crazy, but, I just can not seem to buy a watch that is on sale next to a pretzel stand, candle store, some fragrence shop, or whatever the store of the month is.
- Looking online, I hear nothing but positive comments about Ball's customer service. Anyone can sell a watch. Standing behind the product after the sale is key. Ball is on the ball so to speak in this regard.
- The Lumination is best. Bar none. I own a few Rolex, Ebel (gifts), IWC (gifts), and other lesser known foreign or domestic brands; but, Ball's lumination is second to none.
- Tags and Movados are a dime a dozen; yet, Ball seem to be rare visibly speaking.
Ultimately, the decision is yours. My opinion, and others means a hill of beans, as it is your money that will be used to purchase the watch, and your wrist it will be going on. Do your research, visit MULTIPLE vendors, get the best price, and enjoy whichever you choose.