First, let me start by saying that a watch winder is a convenience - you don't have to have a watch winder to own and enjoy self-winding watches. But they do help a great deal - I'm a big believer in winders.
Second, let me state that in most cases, a winder must be set to the required number of turns per day required for watch intended to be maintained on the winder, as well as the correct direction of rotation for the self-winding rotor of the intended watch. Orbita maintains a wonderful database that can help you retrieve this information, or you can contact the manufacturer: Orbita Watch winders - Innovative Watch winder Designs | Orbita Watchwinders
What makes a good winder? It holds the watch contained inside it securely (without damaging it) and does the job its intended to do quietly. What makes a great winder? Aesthetic considerations (ornate designs), more programability, more features for storage, etc. What makes a bad winder? One that doesn't hold the watch inside securely, runs loud or gets noisier with age, and has few setting options (for turns per day, direction of rotation, etc.). Many "cheap" winders start out being quiet, but get progressively louder with time as the motors deteriorate.
I know absolutely zilch about the winder you mention so I've not idea if it's a good or bad winder. In my experience, there's surprisingly few good winders out there.