Wondering if anyone would be willing to share their view of Longines history as a brand.....?
Reading between the lines (and I may have got this horribly wrong), I'm under the impression that at least up to the 1940s, Longines was consistently mentioned in the same breath as Rolex and Omega and other "first tier" brands. But, rightly or wrongly, I'm under the impression that today they are regarded very much as a second tier brand. Don't get me wrong, I am an avid fan of Longines regardless. But during the first half of the last century, they really seemed to be at the cutting edge of developing some great movements. And now they appear, well, not to be.
At the risk of starting some debate, can someone help me understand this and have I got this right, or am I completely wrong here?