John Holbrook was sent this information from Panerai to share with us here on WTF Panerai forum...
Officine Panerai, the leading Italian luxury watchmaker, is pleased to announce that it opened its first New York boutique. Located at 545 Madison Avenue, just off of 55th Street, the boutique will offer a selection of limited edition watches, with a particular focus on the models fitted with movements of the exclusive Panerai manufacture such as the Radiomir Tourbillon GMT, Luminor 1950 Tourbillon and Luminor 1950 Chrono Monopulsante.
The interior of the New York boutique is inspired by the sea, the element which has always accompanied Panerai's history. The furnishings were designed by an Italian architecture studio to create a distinctively Panerai ambience. Teak and steel are the predominant materials used – much like the materials used on a boat – against wire mesh panels, back-painted walls recreating the surface of water, and graphic inventions stylizing the shape of the watches themselves.
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