This fall I've been watching two show on ABC - NO ORDINARY FAMILY, and the award winning MODERN FAMILY.
On MODERN FAMILY, I've seen the character of Jay Pritchett (Ed O'Neill) wearing a 16610 Submariner several times (nearly every episode) and even saw him wearing a white dial Daytona Jay 116520 on last week's episode!
NO ORDINARY FAMILY is new, and I'm not entirely sure it's going to make it, but Michael Chiklis's character Jim Powell also wears what appears to be a 16610 Submariner in the series. I kinda looks out of place on his character though.
It's always fun to "Rolex spot" on TV shows....seems like there are a lot of opportunities to do so these days!