There are many things you can like about a watch. For me, what has become the most important thing is the quality of luminescence. There are many elements that can give a watch a nice luminescence: good materials, a fine dial, applied indices, simplicity and the right sort of crystal and bezel. For me, I have found that I prefer the old fashioned plastic 'crystals' over sapphire. They may be a bit out-dated, but I think they certainly add a luster. I find that a silvery dial and material such as platinum and gold add a real shine. A coin-edge bezel adds some flash and so can the right sort of guilloché.
This satisfies me. I also think that a watch does not become a 'friend' unless it is worn on a regular basis. A watch simply in a 'rotation' does not become a personal friend easily. I want my favorite watch to go through life with me as much as possible, not simply kept in a dark drawer for some special night out.
I suppose everyone has something a little different that they like so much. It is a real treat when you really get what you like. I find that I wear my watch at night alone in my pajamas simply because I like looking at it, and I get some warmth from it, too. Do you feel this way about one of your watches? It's a nice feeling. Now I know what sort of watches to collect. Problem is, my lust for collecting has subsided since owning a model that does it for me. It is also odd to me that the exact opposite of this also appeals to me. A flat black watch case with black monotone theme also appeals to me for some reason. I think I saw something like this on this site. Maybe it was a black Panarai or something. I think I will look on-line for what I am talking about an add it to this thread.
And here is a good example of the flip side of that which also appeals to me: